Win Room Studio
In every scale-up, the sales forecast is a fiction four people quietly agree to: the AE, the sales leader, the CFO and the investor.
No tool or new hire can fix that. Only a system built into the business itself, and designed to hold without sales heroics, can solve the problem and deliver forecasting rigour.
Win Room Studio is the AI-native system that solves for forecasting rigour. No RevOps slowdowns, no cowboy forecasting, no bloated tech stack. Just enterprise-grade sales discipline for scale-ups, without the enterprise price tag.
Start with the 3-minute Scorecard. It tells you which part to fix first — and which tool does it.
For founders, sales leaders and investors standing up or scaling a B2B SaaS go-to-market. $10m–$50m ARR.
The system
The fix isn’t another tool or another hire — it’s a system that makes the forecast hold: grade the accounts, walk every deal past the four seats, commit to one number with the working shown, and run a cadence that reviews truth instead of activity.
01
Score the account list A/B/C so the forecast leans on deals that actually close.
02
Run every material deal past four seats — AE, sales leader, CFO, investor. A deal counts at the value all four would defend.
03
Roll it up to one number you’d stake budget on, then hold a cadence that keeps it honest week to week.
Free tools
Three free tools diagnose your GTM system in three minutes. If it’s sound, they’ll say so. If it isn’t, they’ll tell you which part to fix first — and which tool does it.
01
12 questions across ICP discipline, pipeline standards and operating cadence. A route to the tool that fixes your weakest dimension first.
Take the Scorecard02
Score a sample of accounts on five dimensions and grade them A/B/C. See what slice of your list deserves your team’s time. Tune the weights and grade the full list in the Kit.
Grade your accounts03
Walk a few committed deals past four seats — AE, sales leader, CFO, investor. Watch the “committed” number shrink to the one that actually holds. The full multi-deal walk is in the Kit.
Walk your forecastThese aren’t lead-gen toys. They’re real diagnostic instruments, built on the methods world-class sales orgs and private-equity playbooks run by hand. Use them free, for as long as you like — the full, fillable versions come with the Kit.
The Forecast Truth Kit · self-serve
The playbook says spend your first 100 days listening. Meanwhile you’re building on a pipeline you didn’t qualify and a forecast someone else negotiated. Measure it in week one instead — then every call you make sits on a number you’ve checked yourself.
The toolkit that replaces the fiction: playbooks, fillable templates, and Claude skills & prompts, all AI-native — the operating system you’d otherwise spend a quarter reverse-engineering. Not a CRM, not a course, not a tool that forecasts for you.
The system in three moves — Grade, Walk, Commit — with a branded playbook to read and a live workbook to fill.
An hour to set up. A month to bed in. It gives you a self-serve system to fix the forecast — you install it and run it.
Works with your existing tools: Excel, Claude, and your CRM.
Founding price
$599one-time
One-time fee, no recurring cost, no lock-in. It goes up as the Kit grows, and founding buyers keep the updates.
Get the Kit — $599Read it, and if it doesn’t give you a system you can actually install, email me within 30 days and I’ll refund you. No forms.
It won’t run the cadence for you and the work of installing it is yours. If you’d rather have the first measurement done for you, start with the GTM Health Check.
GTM Health Check · done for you
$11,960 fixed
The Health Check rebases the pipeline: every open deal graded against evidence, working shown, one page your CEO reads as-is. The measurement calls the deals — not you, and not your predecessor.
Discovery sessions with you, the reps and the CRM before anything gets graded. The read is built on your deals, not a template.
Each open deal graded against evidence in the same workbooks the Kit ships — run by me, not by your team. You keep the spreadsheets.
Where the forecast breaks and why — ICP discipline, pipeline standard, operating cadence, forecast truth — with the gaps ranked.
One page your CEO reads as-is, plus a recommendation on how to embed the system yourselves. The rep-level detail stays in your drawer for the territory and staffing calls.
What’s next
Too many deals to walk by hand? At scale, the walk is the bottleneck — the method has to run itself. The agent runs the whole method on your live pipeline — ICP grading, forecast walk, cadence, seller scorecards — and hands back the real deliverables, not chat.
You upload your pipeline; it does the rest. It grades every account, walks every deal past the four seats and builds the forecast pack — no keying-in from you or your team, and your data stays in your own workspace. A working demo runs on sample data today; the last pieces get built when the first team commits.
For the technically minded: built on the Claude Agent SDK, with a Cloudflare Worker + D1 backend, magic-link sign-in and per-workspace data isolation.
Contact
Earlier-stage and want to move now? The Forecast Truth Kit is the self-serve path.
About Win Room Studio
I’m Ben Abbate. 20+ years leading enterprise sales in financial-services SaaS, including three post-acquisition turnarounds under PE ownership.
In every one, the same thing was broken — and it wasn’t the people. It was the forecast: a number the AE, the sales leader, the CFO and the investor had all quietly agreed to stop arguing about. Underneath it sat a go-to-market that ran on a few good people’s instincts and had never been built into a system anyone could see.
I’ve spent my career fixing that from inside the seat, the hard way. What three turnarounds taught me is the whole reason this company exists: a system that holds without heroics beats individual brilliance, and a methodical operator beats a gifted improviser — every quarter. The free tools are how I find the fiction. Everything else on this page is how you replace it with something real, with me or without me.
And it’s one person, on purpose. You get the operator who’s sat in the seat — not a deck from a partner who hasn’t.